Sandwich Chronicles
2017
Fall/Winter '18 Campaign
Summer '17 Campaign
Share your joy
Happy faces are contagious. Therefore, Sandwich challenges you this summer to share your joy to create a memorable season.
2016
Fall‘16 Campaign
Better Together
In our "Better Together" campaign Sandwich wants to celebrate real friendship, staring two real life friends in our campaign.
2015
Spring ‘15 Campaign
Celebrating the art of collecting, photographed by Marijke de Gruyter.
2014
Launch of Sandwich Webshop
Our webshop for the Netherlands opens at Sandwich.eu.
A New head of Design
Barbara Swaak joins Sandwich as Design Manager.
Launch of "Love Your Twist"
Sandwich creates a short movie with director Nils Gerbens launching the Love Your Twist campaign.
2013
Henriëtte Daniels Says Goodbye
After 30 years of nurturing the Sandwich brand, our founder and Executive Creative
Director Henriëtte Daniels signs off.
2012
New Sandwich Shop Concept
Nieuwegein, the Netherlands sees the launch of our new shop concept in collaboration with award-winning design agency Ina Matt. Sandwich now has 70 shops in the Netherlands, Germany and Belgium and over 2200 selling points worldwide.
2011
Loved Ones
Photographer Chantal Spieard chronicles Sandwich customers and their loved ones for our brand book.
2010
Amsterdam Fashion Week
The Spring 2011 collection debuts at Amsterdam Fashion Week.
2009
Winner Drapers Best Women‘s Brand
We’re honoured to accept Drapers award for best womenswear brand.
2007
First international Sandwich Store
Sandwich opens its first international shop in Düsseldorf. Also, our very first shoes
collection sees the light.
2003
First Sandwich Store
The first Sandwich store opens in Amsterdam on the Van Baerlestraat.
2001
Sandwich goes global
Sandwich continues to grow and now has over 2200 points of sale in Europe, Canada and China.
1999
Yfke Sturm
A young and shorthaired Yfke Sturm shines in our seasonal campaign.
1989
Sandwich & Rineke Dijkstra
Rineke Dijkstra is the next upcoming Dutch artist to shoot our campaigns. Meanwhile our
collections grow more popular by the season.
1987
Sandwich & Erwin Olaf
The young Dutch artist photographs several Sandwich campaigns in his trademark style.
1981
Sandwich begins
Head Designer Henriëtte Daniels designs the first Sandwich collection. it features unusual
cuts and sees common fabrics such as jersey and sweats used in surprising ways. The
collection is an instant hit with boutiques in the Netherlands.