Sandwich Chronicles

2017

Summer '17 Campaign

Share your joy

Happy faces are contagious. Therefore, Sandwich challenges you this summer to share your joy to create a memorable season.

2016

Fall‘16 Campaign

Better Together

In our "Better Together” campaign Sandwich wants to celebrate real friendship, staring two real life friends in our campaign.

2015

Spring ‘15 Campaign

Celebrating the art of collecting, photographed by Marijke de Gruyter.

2014

Launch of Sandwich Webshop

Our webshop for the Netherlands opens at Sandwich.eu.

A New head of Design

Barbara Swaak joins Sandwich as Design Manager.

Launch of "Love Your Twist”

Sandwich creates a short movie with director Nils Gerbens launching the Love Your Twist campaign.

2013

Henriëtte Daniels Says Goodbye

After 30 years of nurturing the Sandwich brand, our founder and Executive Creative
Director Henriëtte Daniels signs off.

2012

New Sandwich Shop Concept

Nieuwegein, the Netherlands sees the launch of our new shop concept in collaboration with award-winning design agency Ina Matt. Sandwich now has 70 shops in the Netherlands, Germany and Belgium and over 2200 selling points worldwide.

2011

Loved Ones

Photographer Chantal Spieard chronicles Sandwich customers and their loved ones for our brand book.

2010

Amsterdam Fashion Week

The Spring 2011 collection debuts at Amsterdam Fashion Week.

2009

Winner Drapers Best Women‘s Brand

We’re honoured to accept Drapers award for best womenswear brand.

2007

First international Sandwich Store

Sandwich opens its first international shop in Düsseldorf. Also, our very first shoes
collection sees the light.

2003

First Sandwich Store

The first Sandwich store opens in Amsterdam on the Van Baerlestraat.

2001

Sandwich goes global

Sandwich continues to grow and now has over 2200 points of sale in Europe, Canada and China.

1999

Yfke Sturm

A young and shorthaired Yfke Sturm shines in our seasonal campaign.

1989

Sandwich & Rineke Dijkstra

Rineke Dijkstra is the next upcoming Dutch artist to shoot our campaigns. Meanwhile our
collections grow more popular by the season.

1987

Sandwich & Erwin Olaf

The young Dutch artist photographs several Sandwich campaigns in his trademark style.

1981

Sandwich begins

Head Designer Henriëtte Daniels designs the first Sandwich collection. it features unusual
cuts and sees common fabrics such as jersey and sweats used in surprising ways. The
collection is an instant hit with boutiques in the Netherlands.